French Wine & Hospitality Consulting
in France and remotely
About Us
Founded in France in January 2025, Grand Cru & Etiquette embodies savoir-faire, authenticity, and the art of sharing. The House is dedicated to conveying the culture of French wines, spirits, and refined hospitality to both enthusiasts and professionals around the world.
Our mission is to make refinement a memorable, deeply human experience, one that is open to all. Through personalized wine guidance and immersive workshops devoted to French wines and spirits, culture, and etiquette, we support you in elevating your experiences, impressing your guests, and moving with confidence within a sophisticated world.
Our website also offers curated educational and inspiring content, designed to enrich your knowledge or simply nurture your curiosity and passion.
Articles & Insights
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WINE EDUCATION
Discover the world of French wine, from celebrated to lesser-known regions, and explore the unique characteristics of their terroirs. Experience masterful winemaking, uncover the diversity of grape varieties (cépages), learn about rich history and evolving trends.
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WINE TASTING REVIEWS
Explore our in-depth reviews of French wines and spirits, complete with expert tasting notes, detailed food and wine pairing suggestions, and practical tips to help you choose and enjoy the perfect wine for any occasion.
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HOSPITALITY & DINING ETIQUETTE
Learn the rules and history of French dining while enhancing your hospitality skills. Avoid common faux pas, serve with elegance, and create unforgettable, welcoming experiences. Whether at formal, professional, or family dinners, host your guests with confidence and sophistication.
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SPIRITS EDUCATION
Discover French spirits through guided tastings that reveal their aromas, styles, and unique character, from Cognac and French whisky to artisanal gin and traditional eaux-de-vie. Explore the history and craftsmanship of the distilleries behind these exceptional spirits.
Online Services & Digital Products
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BESPOKE WINE PAIRING SERVICE
A Seamless Online Experience
Selecting the right wines should be a pleasure, not a source of uncertainty. Our service is entirely online, no appointments, no travel, just discreet, refined guidance delivered directly to your inbox.
Elevate your table. Impress your guests. Celebrate with confidence.
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THE ART OF HOSTING GUIDE
Online Courses and Downloadable Checklist
Refined tips, a detailed checklist, and step-by-step advice for a romantic dinner, an intimate evening, or a family or professional event. Turn every occasion into an unforgettable moment, free from stress and surprises, with our comprehensive guide.
Offer your guests the pinnacle of elegance with complete peace of mind.
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BUILD YOUR FRENCH WINE CELLAR
Online Workshops
Ever felt overwhelmed by wine choices or unsure how to serve them perfectly? Choosing, storing, and pairing wine can be confusing, many enthusiasts struggle to build a meaningful collection.
Learn how to confidently select, store, and pair wines, whether for investment or personal enjoyment.
Stories & Video Tours
Our videos will be available from June 2026 onwards.
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VINYARDS & ESTATES
Join us to visit France’s breathtaking vineyards, historic châteaux, and intimate or UNESCO-listed cellars. Meet passionate winemakers and wine experts through exclusive interviews, and immerse yourself in the rich culture, heritage, and artistry of French winemaking.
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RESTAURANTS & HOTELS
Explore stunning destinations across France, stay in charming hotels, and indulge in the finest French gastronomy. Learn culinary secrets from expert chefs and sommeliers for an unforgettable gourmet journey.
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THE ART OF ELEGANT LIVING
Master the art of the table, enhance your home with luxurious linens and signature scents, and learn from experts how to create an atmosphere that truly reflects your style.