French Wine & Hospitality Consulting

in France and remotely

About us

Founded in France in January 2025, Grand Cru and Etiquette brings the elegance of French wine, spirits, and refined hospitality to enthusiasts and professionals worldwide. We combine centuries of savoir-faire with authenticity, simplicity, and a passion for sharing.

Our mission is to make refinement accessible, memorable, and deeply human. Through personalized wine advisory and immersive workshops on French wine, spirits, culture, and etiquette, we guide our clients to elevate their experiences, impress their guests, and confidently navigate the world of fine wine and sophisticated hospitality.

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 What we offer

  • Line drawing of a man holding a glass of red wine, smiling.

    French Wine Advisory Services

    Personalized guidance to build, manage, or refine your wine cellar, collection, and wine list, enhancing your enjoyment of wine on every occasion and with every dining experience

  • A teacher with two students in a classroom, gesturing with hands, with books on the desk.

    French Wine and Culture Education

    Courses and workshops covering French wine regions, grape varieties, tasting techniques, and food-and-wine pairings, designed to enhance your knowledge and expertise.

  • Line drawing of a dining table set with a vase, wine glasses, a plate, and utensils, flanked by two wooden chairs.

    French Dining and Wine Service Workshops

    Training in the art of French dining, wine etiquette, service standards, and cultural protocols to enhance the guest experience.

Perfect Your Wine and Dining Etiquette

Image showing three books about wine etiquette with annotations. The first book on the left is titled "20 Wine Etiquette Mistakes to Avoid for a Classy Sip," with an arrow and the question "Are you making these mistakes?" The middle book is titled "Complete Guide: How To Dine Like The French, Table Manners and Dining Etiquette," with the instruction "Unock the Vocabulary." The third book on the right is titled "French Wine Glossary" with a background of a vineyard. The background color is maroon, and there are playful doodles, including a person with a questioning expression and a key.
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